Gain insights into the evolving digital savings landscape to guide your strategic planning and stay ahead in 2024 and beyond.
MagiClick commissioned YouGov to survey approximately 2,000 UK adults to assess factors influencing the choice of instant access savings accounts, beyond interest rates. Our findings reveal that consumers are increasingly demanding intuitive, secure, and seamless digital interfaces for managing their savings. The expectation is clear: they want more control, more accessibility, and more personalised banking experiences at their fingertips. Building on this user research our team have identified the key experience and technology trends which are likely to drive the savings market forward in the coming years.
In this report, we present key data and insights that highlight the necessity of enhancing digital savings offerings. From understanding the critical role of mobile apps in customer retention to identifying the functionalities that are most valued by savers, our analysis is designed to equip you with the knowledge to make informed decisions that align with consumer demands and technological possibilities.