Founded in Sweden and now a Dutch multinational, IKEA is a global leader in ready-to-assemble furniture, home accessories, and appliances. Renowned for its innovative products and services, IKEA serves millions of customers worldwide.
IKEA has partnered with MagiClick for their operations in Turkey since 2015. We have created the company’s web and mobile commerce applications, and we have been continuously enhancing IKEA Turkey’s digital platforms to meet evolving customer needs and market demands.
In 2024, we successfully transformed IKEA Turkey’s digital commerce applications by leveraging our True Omni-Channel™ Commerce Platform, which has proven essential for addressing complex e-commerce needs that generic commerce infrastructures and one-size-fits-all approaches cannot handle.
Microservices-Based Architecture
The complete architectural overhaul with MagiClick’s True Omni-Channel™ Commerce Platform provides scalability, flexibility, and enhanced performance across all digital touchpoints.
Seamless Transformation
The phased replacement of modules ensured uninterrupted service during the transition, maintaining high levels of customer satisfaction throughout the process.
Consistency Across Platforms
The mobile app has been completely rebuilt using React Native, enhancing cross-platform performance, improving responsiveness, and ensuring a consistent user experience on both iOS and Android devices.
Effortless Shopping
Designed to reflect IKEA’s commitment to simplicity and functionality, the platform offers an intuitive shopping experience with a streamlined interface. Customers can easily browse products, filter by style, size, and price, and seamlessly add items to their cart.
Real-Time Store-Based Stock Availability
All products available in IKEA stores can now also be ordered online, offering customers the flexibility to shop their favorite items anytime, anywhere, while ensuring a consistent stock availability experience across channels.
Advance Visit Planning
IKEA customers can prepare for store visits by creating detailed shopping lists in the app. They can locate each product's exact aisle and shelf in advance, allowing for efficient navigation and a smooth, organized shopping experience.
Barcode Scanning
With the barcode scanning feature, IKEA customers can quickly access detailed product information like specifications, dimensions, and availability, while browsing in-store. And add the item directly to their shopping list.
Hassle-Free Assembly & Delivery
Staying true to IKEA’s mission of creating a better everyday life, the platform offers easy-to-use tools to book assembly and delivery services. Customers can choose convenient delivery times, calculate fees upfront, and ensure their purchases are ready for use with professional assembly options.
Advanced Order Tracking
IKEA customers can track their orders in real-time, from warehouse to doorstep, ensuring complete visibility throughout the delivery process. They can also cancel orders before dispatch and initiate hassle-free returns, streamlining the entire experience.
Personalised Discounts and Campaigns
Shoppers can enjoy access to special promotions and personalised discounts tailored to their needs. With exclusive campaigns showcased directly on the platform, IKEA ensures its loyal customers get even more value out of their shopping experience.
Setting New Benchmarks
With the transformation now complete, IKEA Turkey’s digital platforms are equipped to handle current and future challenges. The upgraded infrastructure, enhanced user experience, and robust security measures establish a new standard for IKEA’s digital presence, ensuring sustained growth and customer satisfaction.
Click here to learn about the benefits of choosing MagiClick’s True OmniChannel™ Commerce Platform for your project.